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The fourth defendant is soccer legend Cristiano Ronaldo, a onetime worldwide pitchperson for Binance. FTX was "the official cryptocurrency exchange brand of MLB" in a deal that included promotion on umpire uniforms. Celebrities and athletes widely promoted FTX at the height of the cryptocurrency boom via TV ads , social media and name, image and likeness deals. Lawrence has settled his role in the lawsuit , while others have filed to have their names removed from legal action. It was the mass media decision that encouraged Moskowitz to launch the four new actions in federal court for Southern Florida, as well as obtain important information from cooperating defendants.